Running an Investing Group is like running a business. The time you invest is up to you, but we dedicate time to successfully guiding your launch to ensure a high-quality product before presenting it to our readers.
To succeed at Investing Groups, you should expect to produce at least the following levels of content and research:
- One weekly article published in your Investing Group for your members.
- At least one weekly publication of differentiated content on Seeking Alpha to attract new subscribers, without giving away all the research from your service (see more details here).
- Regular updates in the chat room—not 24/7 but at least a couple of times a week.
- Handle questions from members about your views and about the market as it moves. Being available during market hours is a good idea.
- Updates on your key "anchor" features, such as a model portfolio, a trade list, or a key dashboard, on at least a monthly basis.
- Offer service features such as trade alerts and real-time updates.
- Invest in marketing efforts to attract readers beyond your articles: Blogs, for example, can be a powerful funnel.
You don't need to fill each feature to the letter, but that should give you an idea of a minimum general standard needed to achieve real success on the platform.
As we assist with your launch, we ask that you commit to running the service for at least a year to give yourself every chance of success and to make the initial time investment worthwhile.
Related posts: What Are Investing Groups?